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Babbo Italian Eatery and OUTFRONT Media Serve Up Phoenix's Largest Plate of Spaghetti

21 Aug 2018
Billboard features unique 3D creative from OUTFRONT Studios

NEW YORK, Aug. 21, 2018 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) and Babbo Italian Eatery unveiled a new out-of-home (OOH) campaign to raise brand awareness and drive hungry consumers to dine at nearby locations.

The striking design, created by OUTFRONT Studios, OUTFRONT's in-house creative studio, includes Babbo's spaghetti that extends out in front of the display by two feet, and an LED backlit dish that entices commuters on their way home to eat like an Italian. Inspired by the Babbo's award-winning interior design, OUTFRONT Studios crafted a display that aligns with the brand and expresses the passion that goes into creating Babbo's classic dish.

"The OUTFRONT Studios creative team was eager to work with Babbo to create a design that shared their story and history in a way that raised awareness around their passion for classic Italian cuisine," said Dave Wood, Regional Vice President at OUTFRONT Media. "Our out-of-home assets continue to be great platforms for engaging large audiences on the go. We were ecstatic to help illuminate this local Phoenix treasure."

Located on I-17 heading north near Thomas Road, the creative will run the rest of the year, highlighting the visual diversity the OOH medium affords brands.

"We are passionate about making the best spaghetti and meatballs in the city and wanted to get the word out in a big way. No better way to get the message out then a billboard with a giant 3D plate of our classic Italian dish!" said Ken Pollack, Owner of Babbo. "The display has only been up for a few days, and already we have people coming into the restaurant saying they saw our billboard, and it reminded them to come in and have their favorite Italian meal."

About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.

Contacts:


OUTFRONT Investors:

OUTFRONT Press:

Gregory Lundberg

Carly Zipp

(212) 297-6441

(212) 297-6479

greg.lundberg@outfrontmedia.com

carly.zipp@outfrontmedia.com

 

OUTFRONT Media Logo. (PRNewsFoto/OUTFRONT Media Inc.)

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/babbo-italian-eatery-and-outfront-media-serve-up-phoenixs-largest-plate-of-spaghetti-300699965.html

SOURCE OUTFRONT Media Inc.

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