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OUTFRONT Media Awarded Billboard Management Contract by The Massachusetts Bay Transportation Authority

01 Mar 2018

The enhanced partnership builds upon an existing transit contract, adding 125 billboards across the Authority's network.

NEW YORK, March 1, 2018 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) (the "Company"), announced today that it has been awarded a new contract with the Massachusetts Bay Transportation Authority ("MBTA") to manage 125 billboards on MBTA's owned properties. OUTFRONT is scheduled to begin operations on March 4, 2018.

OUTFRONT Media Logo. (PRNewsFoto/OUTFRONT Media Inc.)

This contract marks an expansion of OUTFRONT's ongoing partnership with the MBTA. OUTFRONT will now be able to integrate billboards with the existing MBTA subway and commuter rail advertising inventory it currently manages, creating a robust network across the entire Boston market. These billboard locations include large format Expressway bulletins and Greater Boston area posters.

"We are proud of our growing relationship with the T," said Andy Sriubas, Chief Commercial Officer at OUTFRONT Media. "Creating a network effect between these advertising locations has benefits for advertisers, provides enhanced information for commuters and drives non-fare revenue for the MBTA."

This partnership has already added sustainable, long-term revenue sources for the authority. Large format bus advertising and station displays, plus the deployment of over 250 ON Smart digital Liveboards, has created valuable ad inventory throughout the MBTA system, while providing enhanced experiences for users.

"As we continue our work to transform the MBTA, the quality of each customer journey drives our decisions," added Michael Abramo, Chief Administrative Officer of the MBTA. "Innovation and delivering real value for our customers has been at the heart of our relationship with OUTFRONT."

Over the past 80 years, OUTFRONT Media has operated a best-in-class, yet ever-evolving, transit advertising solution. The Company currently sells advertising for over seventy transit authorities within Los Angeles, New York, Washington, D.C., Atlanta, Detroit, and Miami among others.

About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.

Contacts:


OUTFRONT Investors:                         

OUTFRONT Press:                               

Gregory Lundberg                                 

Carly Zipp                                            

(212) 297-6441                                    

(212) 297-6479                                      

greg.lundberg@outfrontmedia.com          

carly.zipp@outfrontmedia.com 

Cautionary Statement Regarding Forward-Looking Statements

We have made statements in this press release that are forward-looking statements within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the use of forward-looking terminology such as "will," "expect" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. You can also identify forward-looking statements by discussions of strategy, plans or intentions related to our capital resources, portfolio performance and results of operations. Forward-looking statements involve numerous risks and uncertainties and you should not rely on them as predictions of future events. Forward-looking statements depend on assumptions, data or methods that may be incorrect or imprecise and may not be able to be realized. We do not guarantee that the transactions and events described will happen as described (or that they will happen at all). The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: implementing our digital display platform, and the MBTA's deployment of digital advertising, may be more difficult, costly or time consuming than expected and the anticipated benefits may not be fully realized; declines in advertising and general economic conditions; government regulation; our inability to increase the number of digital advertising displays in our portfolio; and other factors described in our filings with the Securities and Exchange Commission (the "SEC"), including but not limited to the section entitled "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2015, filed with the SEC on February 29, 2016. All forward-looking statements in this press release apply as of the date of this press release or as of the date they were made and, except as required by applicable law, we disclaim any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors of new information, data or methods, future events or other changes.

 

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SOURCE OUTFRONT Media Inc.

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