News Details

By clicking on the “Accept” button, you hereby acknowledge that you have read and understood the following cautionary statement.

We have made statements in this presentation that are forward-looking statements within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the use of forward-looking terminology such as “believes,” “expects,” “could,” “would,” “may,” “might,” “will,” “should,” “seeks,” “likely,” “intends,” “plans,” “projects,” “predicts,” “estimates,” “forecast” or “anticipates” or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. You can also identify forward-looking statements by discussions of strategy, plans or intentions related to our capital resources, portfolio performance and results of operations, including but not limited to the impact of the COVID-19 pandemic on our capital resources, portfolio performance and results of operations. Forward-looking statements involve numerous risks and uncertainties and you should not rely on them as predictions of future events. Forward-looking statements depend on assumptions, data or methods that may be incorrect or imprecise and may not be able to be realized. We do not guarantee that the transactions and events described will happen as described (or that they will happen at all). The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: the severity and duration of the novel coronavirus (COVID-19) and any other pandemics, and the impact on our business, financial condition and results of operations; declines in advertising and general economic conditions, including declines caused by the COVID-19 pandemic; competition; government regulation; our ability to implement our digital display platform and deploy digital advertising displays to our transit franchise partners, including the impact of the COVID-19 pandemic; taxes, fees and registration requirements; our ability to obtain and renew key municipal contracts on favorable terms; decreased government compensation for the removal of lawful billboards; content-based restrictions on outdoor advertising; environmental, health and safety laws and regulations; seasonal variations; acquisitions and other strategic transactions that we may pursue could have a negative effect on our results of operations; dependence on our management team and other key employees; the ability of our board of directors to cause us to issue additional shares of stock without stockholder approval; certain provisions of Maryland law may limit the ability of a third party to acquire control of us; our rights and the rights of our stockholders to take action against our directors and officers are limited; our substantial indebtedness; restrictions in the agreements governing our indebtedness; incurrence of additional debt; interest rate risk exposure from our variable-rate indebtedness; our ability to generate cash to service our indebtedness; cash available for distributions; hedging transactions; diverse risks in our Canadian business; experiencing a cybersecurity incident; changes in regulations and consumer concerns regarding privacy, information security and data, or any failure or perceived failure to comply with these regulations or our internal policies; asset impairment charges for our long-lived assets and goodwill; our failure to remain qualified to be taxed as a real estate investment trust (“REIT”); REIT distribution requirements; availability of external sources of capital; we may face other tax liabilities even if we remain qualified to be taxed as a REIT; complying with REIT requirements may cause us to liquidate investments or forgo otherwise attractive opportunities; our ability to contribute certain contracts to a taxable REIT subsidiary (“TRS”); our planned use of TRSs may cause us to fail to remain qualified to be taxed as a REIT; REIT ownership limits; complying with REIT requirements may limit our ability to hedge effectively; failure to meet the REIT income tests as a result of receiving non-qualifying income; the Internal Revenue Service (the “IRS”) may deem the gains from sales of our outdoor advertising assets to be subject to a 100% prohibited transaction tax; establishing operating partnerships as part of our REIT structure; and other factors described in our filings with the Securities and Exchange Commission (the "SEC"), including but not limited to the section entitled “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2019, filed with the SEC on February 26, 2020, and in our Quarterly Report on Form 10-Q for the quarterly period ended March 31, 2020, filed with the SEC on May 8, 2020. All forward-looking statements in this presentation apply as of the date of this presentation or as of the date they were made and, except as required by applicable law, we disclaim any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, of new information, data or methods, future events or other changes. This presentation may also include certain non-GAAP financial measures intended to supplement, not substitute for, comparable GAAP financial measures. Reconciliations of non-GAAP financial measures to GAAP financial measures are provided on our website at https://investor.outfrontmedia.com. Any hyperlinked content to a third-party website is the responsibility of the third-party website, and, except as required by applicable law, we disclaim liability for any inaccuracies, errors or omissions in or from any data or other information provided therein.

View all news

OUTFRONT Media Brings Curated Content To Commuters With 'MOMENTS by OUTFRONT'

09 Sep 2020
Premium Publisher Partnerships bring Sports, Art, Food, Weather, and Local content to enhance transit rider experience

NEW YORK, Sept. 9, 2020 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the nation's largest out of home advertisers, today officially launched 'MOMENTS by OUTFRONT,' its new content and publisher platform bringing editorial style content to key audiences throughout New York City. The content experiences are curated specifically for the MOMENTS by OUTFRONT platform and are created to earn attention and maintain engagement with audiences, beginning with subway riders in New York's MTA. The need for creative engaging content, complementing real-time service updates and important health and safety information, has never been more important.

Over the years, OUTFRONT has expanded its technological capabilities with new digital hardware and dynamic creative capabilities, along with new programmatic channels, audience data targeting solutions, and attribution tools. Now, OUTFRONT is leveraging both in-house digital creative and production capabilities, as well as thoughtful partnerships with a variety premium publishers, including Tennis Channel, The Museum of Modern Art, GIPHY Arts, ClimaCell, 'So Yummy' by First Media, and NYC & Company, to bring commuters relevant and purpose-driven content.

"We are constantly exploring new ways to leverage our portfolio of advanced technology to deliver richer engagement and new content experiences that will resonate with the audiences exposed to our digital displays," said Jason Kuperman, OUTFRONT's Chief Product Experience Officer. "With MOMENTS by OUTFRONT, we are partnering with a diverse range of partners, large and small, to provide a mix of curated content informed by subway rider research to deliver the most relevant content experiences. Transit riders will receive the information and entertainment that is most valuable to them, through contextual full-motion video and data driven content on digital assets throughout the MTA Transit Systems."

Content Categories:

  • MOMENTS in Sports: In partnership with Tennis Channel, OUTFRONT will display live tennis scores and highlights for major tournaments throughout the year, beginning during the US Open.
  • MOMENTS in Time: In partnership with GIPHY Arts, OUTFRONT will feature time visualizations utilizing exclusively designed GIFs from top GIPHY Arts content creators. OUTFRONT will work with a wide array of partners and artists to evolve the MOMENTS in Time series, visualizing time in unique ways to resonate with transit riders.
  • MOMENTS in Art: In partnership with MoMA, OUTFRONT will continue to deliver art from within the iconic museum's collection to commuters. MoMA brings modern and contemporary art to NYC subway stations at a time when audiences cannot visit the many museums throughout the city.
  • MOMENTS in Food: In partnership with So Yummy by First Media, the content features a feast for the eyes with food and recipe videos aimed to surprise and delight commuters on the go.
  • MOMENTS in NYC: In partnership with NYC & Company, OUTFRONT will display hyper-local and lifestyle content in real time to help subway riders rediscover the vibrant neighborhoods throughout New York City. These content experiences will aim to drive exploration and foster support to businesses and institutions across the five boroughs, and remind transit riders of the diverse cultural and culinary opportunities offered throughout the City.
  • MOMENTS in Weather: Produced in-house by OUTFRONT and powered by ClimaCell's Weather Intelligence Platform, this real-time weather impact visualization provides hyperlocal and actionable weather conditions to commuters across NYC.

"Our new digital displays in the subway provide important service and public health information while also generating revenue for the transit system with vibrant and creative advertising," said Abbey Collins, MTA's Chief Communications Officer. "This brand-new content—MOMENTS by OUTFRONT— will provide more and more of our customers as they come back to the system with engaging messaging intended to entertain and surprise them during their transit experiences."

'MOMENTS by OUTFRONT' programming can be found in most major stations in New York City and on above ground media assets, with plans to expand to other content category's and markets nationwide. Additionally, OUTFRONT is offering brand sponsorship opportunities across select content categories.

About OUTFRONT Media Inc.

OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

Contacts:

OUTFRONT Investors:

OUTFRONT Press:

Gregory Lundberg

Courtney Richards

(212) 297-6441

(646) 876 9404

greg.lundberg@outfrontmedia.com

Courtney.Richards@outfrontmedia.com 

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/outfront-media-brings-curated-content-to-commuters-with-moments-by-outfront-301126463.html

SOURCE OUTFRONT Media Inc.

Categories: Press Releases
View all news