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The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: declines in advertising and general economic conditions, including declines caused by the COVID-19 pandemic; the severity and duration of the COVID-19 pandemic and any other pandemics, and the impact on our business, financial condition and results of operations; competition; government regulation; our ability to implement our digital display platform and deploy digital advertising displays to our transit franchise partners, including interruptions and reductions in demand caused by the impact of the COVID-19 pandemic; losses and costs resulting from recalls and product liability, warranty and intellectual property claims; our ability to obtain and renew key municipal contracts on favorable terms; taxes, fees and registration requirements; decreased government compensation for the removal of lawful billboards; content-based restrictions on outdoor advertising; seasonal variations; acquisitions and other strategic transactions that we may pursue could have a negative effect on our results of operations; dependence on our management team and other key employees; diverse risks in our Canadian business; experiencing a cybersecurity incident; changes in regulations and consumer concerns regarding privacy, information security and data, or any failure or perceived failure to comply with these regulations or our internal policies; asset impairment charges for our long-lived assets and goodwill; environmental, health and safety laws and regulations; our substantial indebtedness; restrictions in the agreements governing our indebtedness; incurrence of additional debt; interest rate risk exposure from our variable-rate indebtedness; our ability to generate cash to service our indebtedness; cash available for distributions; hedging transactions; the ability of our board of directors to cause us to issue additional shares of stock without common stockholder approval; certain provisions of Maryland law may limit the ability of a third party to acquire control of us; our rights and the rights of our stockholders to take action against our directors and officers are limited; our failure to remain qualified to be taxed as a REIT; REIT distribution requirements; availability of external sources of capital; we may face other tax liabilities even if we remain qualified to be taxed as a REIT; complying with REIT requirements may cause us to liquidate investments or forgo otherwise attractive opportunities; our ability to contribute certain contracts to a taxable REIT subsidiary (“TRS”); our planned use of TRSs may cause us to fail to remain qualified to be taxed as a REIT; REIT ownership limits; complying with REIT requirements may limit our ability to hedge effectively; failure to meet the REIT income tests as a result of receiving non-qualifying income; the Internal Revenue Service may deem the gains from sales of our outdoor advertising assets to be subject to a 100% prohibited transaction tax; establishing operating partnerships as part of our REIT structure; and other factors described in our filings with the Securities and Exchange Commission (the "SEC"), including but not limited to the section entitled “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2021, filed with the SEC on February 24, 2022. All forward-looking statements in this document apply as of the date of this document or as of the date they were made and, except as required by applicable law, we disclaim any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors of new information, data or methods, future events or other changes. This presentation includes certain non-GAAP financial measures intended to supplement, not substitute for, comparable GAAP financial measures. Reconciliations of non-GAAP financial measures to GAAP financial measures are provided in the Appendix of this presentation. Prior period presentation conforms to current reporting classifications. Numbers in this presentation may not sum due to rounding.

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Sheertex Rolling Out New Transit Ads Showcasing its 'Really Strong Tights' with OUTFRONT Media

02 Mar 2023

Power and Impact of Transit Advertising for DTC Brands on Display in Several Markets, with Sheertex Building upon Successful 2022 Campaign

NEW YORK, March 2, 2023 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that direct-to-consumer ("DTC") hosiery brand Sheertex is this month launching a new out of home ("OOH") campaign for its impossibly strong sheer tights. The new campaign – anchored by the phrase 'Really Strong Tights' - is being conducted as a follow-up to Sheertex's successful 2022 'Alarmingly Strong Tights' campaign with OUTFRONT. 

Rolling out throughout February, the new campaign will initially utilize 100 wrapped ultra super king buses in New York (Manhattan and Brooklyn), along with billboards in Chicago and posters in Toronto. 

With plans to expand onto buses in Washington, DC, later this year, this campaign is the latest example of the power and impact of OUTFRONT's transit advertising network. 

Sheertex's inaugural out of home campaign utilized the power of the transit media, with memorable visuals on branded subway trains, station dominations, liveboards, and ultra-super-kings on NYC buses. This media domination, combined with smart creative, brought the brand to life and was hugely successful. In fact, OUTFRONT commissioned an independent measurement and attribution provider, StreetMetrics, to determine the effectiveness of Sheertex's four-week bus campaign. The study found that compared to the control group, consumers who were exposed to the out of home media:

  • 98X more likely to visit the Sheertex website
  • 117X more likely to check out, with 15.9% of all website visits to the check-out page
  • Visited the website at nearly double the rate
  • The campaign gained momentum over time; each week the rate of visitation among the exposed group grew an average 94.7%, with the visitation rate gap between the exposed group and control group becoming wider.*

Said Sheertex Founder and CEO Katherine Homuth, "While online channels were effective for fast, broad awareness, we found that out-of-home was helpful in building brand credibility."

Prior to this campaign, and since being founded in 2017, Sheertex had primarily used social and other channels to market its products, which are produced from the same polymers used to manufacture bulletproof vests and climbing gear rather than nylon used in most hosiery. 

"The new Sheertex campaign is yet another example of the power of OOH for DTC brands working with out-of-home, particularly our impactful transit inventory," said Christina Radigan, SVP of Strategic Research, Insights, and Analytics at OUTFRONT Media. "From Sheertex and FreshDirect to Warby Parker, Casper, and Dollar Shave Club, DTC and OOH have proven a powerful match that not only builds brand awareness, but can lead to tangible, measurable results that have a legitimate impact on business." 

OOH is the perfect media partner for the DTC category, as it over indexes in driving desired consumer digital activation, like website visitation, social sharing, and purchase. In fact, according to research conducted by MFour and Comscore in 2022, 41% of consumers who see OOH ads will search for them online, and 29% will visit their websites – over-indexing other media categories by 5.3x and 4.9x, respectively, on a dollar-for-dollar basis.

About OUTFRONT Media Inc.

OUTFRONT leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

*The results of any campaign case study are specific to its facts. OUTFRONT cannot guarantee that any other campaign will drive similar results, including increased traffic, end-user activity (click-through or secondary-action rates), or revenue.


OUTFRONT Media Contacts:

Don Ciaramella / Matt Biscuiti 

Courtney Richards

The Lippin Group                   



(646) 876-9404


Stephan Bisson

OUTFRONT Media, Investor Relations



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